Let’s talk frequency rate
- Trevor Reid
- Sep 9
- 1 min read

Frequency = the average number of times a person sees your ad.
Too low.. your message never sinks in.
Too high.. people get tired of it.
The sweet spot? That’s where awareness turns into action.
That’s why it’s so nice to work with clients who get it.. they understand that frequency rate isn’t just a vanity metric. It’s a key part of building trust, staying top of mind, and driving real results.
Good ads aren’t just about being seen once.. they’re about being remembered.
Ready to increase your frequency? 228-297-0419




